SilverTech hires Kristi Karens to lead North American accounts

SilverTech has named Kristi Karens as senior account director for North America, adding Toronto-based leadership as the agency pushes deeper into Canada and broadens support for enterprise clients across the U.S. and Canada. The move also ties into SilverTech’s wider growth effort and business development push.

Why it matters: - SilverTech is adding senior leadership in Canada as it looks to expand its North American footprint. - The hire is aimed at strengthening account leadership for large enterprise clients across the U.S. and Canada. - Karens will also support business development as SilverTech pursues new opportunities in the Canadian market.

What happened: - SilverTech named Kristi Karens as senior account director for North America. - Karens is based in Toronto. - She will provide strategic account leadership and advisory support to several of SilverTech’s large enterprise clients. - Her remit covers clients in both the U.S. and Canada.

The details: - Karens brings more than 25 years of experience across media and creative agencies, Fortune 500 brands and global digital consultancies. - Her background includes work with Kraft, Mondelez, Mars, Post Cereals, Unilever, Nintendo, Cadbury and Pepsi. - SilverTech said Karens’ experience combines strategic advisory, creativity, consultative sales, technical acumen and delivery execution. - Before joining SilverTech, Karens held a senior client leadership role at Valtech. - At Valtech, she worked across growth identification, solution development, executive alignment, delivery and long-term business outcomes. - Chris Crombie, SilverTech’s chief growth officer, said Karens brings the depth of agency experience and strategic perspective enterprise clients expect. - Crombie also said Karens understands executive-level relationship building and connecting business needs to digital opportunities. - SilverTech said Karens shares its focus on client service and long-term partnership. - SilverTech has long worked with global organizations that operate in Canada. - The agency cited Nova Scotia Power as a Canadian client for more than five years. - SilverTech was founded in 1996. - The company works with technology platforms including Contentstack, Optimizely, Kentico, Progress Sitefinity, HubSpot, Salesforce and Staffbase. - SilverTech’s global brand clients include General Mills, Charles Schwab, UGG and HOKA. - The company has offices in New Hampshire, Indiana and Ohio. - More information is available at SilverTech’s website.

Between the lines: - The appointment signals that SilverTech is prioritizing senior, relationship-driven leadership as it scales in Canada. - Karens’ background in enterprise sales and client strategy suggests SilverTech wants the role to support both retention and new business. - The move also suggests the agency sees Canada as a meaningful growth market, not just an extension of its U.S. business.

What's next: - Karens is expected to take on key client relationships while helping SilverTech expand its Canadian presence. - SilverTech will likely continue building its North American client team as it targets additional enterprise accounts. - The company’s growth effort will be anchored by its existing mix of strategy, technology, marketing, data and applied AI services.

The bottom line: - SilverTech is betting that a seasoned Toronto-based account leader can deepen client ties and open more doors in Canada and across North America.